A Google gift for Xmas A Panda Refresh, Version #23

They claim the “Panda” algorithm change has improved rankings for a large number of high-quality websites, thus reassuring most that they have nothing to be concerned about.

Google guidance on building high-quality sites

One specific piece of guidance they are offering is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.

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