Exact match domains

Late last week, Google’s head of webspam Matt Cutts announced a “small,” upcoming algorithm change meant to reduce the amount of low quality exact match domains in search results.


Exact match domains contain keywords that exactly match the search query.

For example, if the search engine gives greater weight in ranking results to words used in the domain name associated with web sites, a company may attempt to trick the search engine into ranking the company’s listing more highly by including desirable search terms in the domain name associated with the company’s listing.Exact match domains

“Now if you’re still on the fence, let me just give you a bit of color, that we have looked at the rankings and the weights that we give to keyword domains, and some people have complained that we’re giving a little too much weight for keywords in domains,” Cutts said.

Moreover, while the above-description focused on detecting commercial queries, implementations consistent with the principles of the invention are equally applicable to detecting other types of queries, such as queries for geographic information, navigational queries (e.g., a query of “ibm” is likely looking for IBM’s home page), time-based queries, news-related queries, natural language queries, queries involving proper names, etc.

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